I spent a few hours, oh well probably a bit more working on a design of a sandwich board that I plan to put outside of my office. It is a physical A frame board made from durable plastic and can endure harsh weather conditions. This post has no immigration content. It is me documenting why I am not making content on the firm’s social media platforms at this moment. I answer to no one, but feel that this decision needs to be noted down and reflected upon at the end of this year.
Working in a marketing team for more than a half time in my past career, I understand how important it is to be active on social media, and the platforms are making it easier than ever to reach audiences. To start, I registered on the platforms so no imposters can use my actual business name to conduct their illegal representation for clients (believe me it happens a lot), but I barely have any post except on my personal LinkedIn.
For me, the quality of contents and the frequency of posting are the two most important guidelines for running a social media account. To be frank, I am just not able to do it at this time being a team of me, myself and I.
A successful company social media account can be defined by how it draws the followers to the service or products, hence we are seeing the business of buying followers and fake reviews. Because as consumers, we naturally believe a worthy product and service must have had followers and good reviews already. I admire many good business social media accounts, and it takes time to build one. As a boutique immigration consulting firm, I want the message out to my audience to be clear and easy to understand (because legal stuff is not easy to understand at all), and of course, if it is possible, I hope they sense how I am as the service provider. Professional and not boring, easy to work with, but firm with principles.
I do not feel being left out, but do feel a little sad seeing lots of misinformation on social media about Canada’s immigration, and my voice of standing against them is not loud enough. I post often on LinkedIn, but I cannot make myself copy and paste the same content across the platforms. Each platform has its own target audience, and though sometimes they overlap, most of the time they do not. So it is extra time with many little tweaks and changing the ways of presentations. Again, I am not having the capacity to do it.
But this is not an excuse, and it should not be. Am I a perfectionist, or is this ego speaking? Maybe a little bit of both. You will hope your representative is a perfectionist, won't you?
Nonetheless, I am slowly making my name out, and it is legwork, networking, and a lot of time making sure my immigration knowledge is updated. I have seen seasonal practitioners presenting information that is outdated. It is not wrong in principle, but outdated information can be dangerous in time-sensitive situations.
So this is my sandwich board design, partially. It has my phone number that is not on my website. Give me a call to ask about the services that I provide and maybe tell me about your situation to see if I can help.
MacLanders is serving Vancouver Island and beyond, for all your Canadian immigration related questions and needs. I may not be on top of all the social media biz, but I for sure keep up with your applications.
Discaimer:
The information provided and writer's own opinions on this blog do not, and are not intended to, constitute legal advice. You should not rely on any of the information contained here when determining whether and how to apply to a given program.
Canadian immigration law is constantly changing, and the information here may be dated. Please contact the author if you have any questions.
免责声明：
本博客提供的信息和作者本人观点不构成法律意见。在您决定是否及如何申请某个加拿大移民法规相关项目时，您不应该单纯依赖此博客包含的任何信息。
加拿大移民政策常变。作者尽力保持博客内容更新，但不保证此处的信息在您看到此博客条目时是否过时。如果您有任何问题建议，请联系作者。
